How mobile CRM can improve your business

Source: http://www.computerweekly.com

Today's customers are ever more demanding expecting a fast tailored response to enquiries. In a more competitive and fast-paced business environment the companies with the best customer service generate customer loyalty.

Being able to service customers' demands while outside of the office is becoming a necessity for an increasingly mobile workforce. To meet this demand SAP and Research In Motion (RIM) have developed a mobile customer relationship management (CRM) application for the Blackberry.

The SAP CRM application uses Blackberry applications, such as e-mail, address book and calendar, to deliver mobile CRM data for sales people, customer services, field services and marketing.

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